In 2008, Basics moved to our current location at 1711 Lodge Drive in Janesville, WI. When planning the move, we made every effort to go as green as possible. Local vendors were utilized for renovations and construction. We became the first business in Rock County to employ solar power, which offsets the lighting for the entire store each year. We installed recycled flooring, equipment, and coolers, as well as a rack system which reclaims hot air from coolers to use for heating and cooling the store. Back rooms and restrooms are equipped with light sensors, and paint used is “Leed” certified. Our parking lot includes added parking spots with chargers for electric cars.
The Lodge Drive location boasts over 15,000 square feet and several added features and departments: a Deli & Coffee Bar, Fresh Meat, an entire Gluten Free aisle, Free Wi-Fi, a Lounge and Children’s Play Area, a Community Room for cooking classes, seminars and private bookings, and of course, enlightened hospitality by our knowledgeable and caring staff of 30+ employees!