Fresh Made Smoothies & Juices

Tired of canned, caffeine-loaded “energy drinks” that take you from jittery to crashing? Stop by the Smoothie Bar at Basics and order a revitalizing, energy-boosting drink made with natural ingredients that will keep you going for the rest of the day!

At the Basics Smoothie Bar we offer a variety of blended smoothies and juices to fit your needs. Choose from smoothies made with fruit juice, dairy or alternative milk options; frozen fruit, supplements and add-ins for health and variety. Our carrot juice and juice blends are made with all-organic ingredients.

Have us make you a Smoothie of the Month for only $1.50 on Super Tuesday and $2.00 the rest of the month! Remember to pick up a Smoothie & Juice Rewards punch card at the counter- all smoothies and juices are Buy 9, Get the 10th FREE! ($5 max value)

Smoothie Bar Menu 3.11.15Juice Bar MenuWheatgrass Info

Sustainable Housewares, Local & Fair Trade Crafts

Basics carries all sorts of earth-friendly and sustainably-sourced lifestyle aids such as bamboo-based or recycled glass housewares, sprouting and fermentation supplies, BPA-free and recycled plastic kitchenware, water filtration and purification products, and more!

We love to support local as well as Fair Trade companies, which is why we feature locally made textiles by Generation Me and Wonderful Weavings, locally made cards by Lucky Cat Cards, and Fair Trade skirts, silk scarves and handbags by Venus Imports. An ever-changing selection of unique handmade jewelry is available from local consignees – you never know what treasures you’ll find.

We are always on the lookout for new products that will be gentle on the earth and your pocketbook, but also well-made, fun, and unique! Have fun perusing our housewares and craft items, and let us know of anything else you would like to see– we are always open to suggestions!

Interested in selling your items at Basics? We offer a consignment program for local crafters. Email us your product details for consideration, or call (608)754-3925.

Lounge & Kids Play Area with Free Wi-Fi

Near the Customer Service Desk guests can enjoy our Lounge area, with a separate Kids Play Area nearby for convenience. Join a friend for lunch at one of the high tables, or sit back and relax on one of our oversized chairs or couches as you savor an espresso from Lucy’s Loon Lake Coffee & Deli. A microwave, coffee mugs and ceramic dinnerware are also available for use while in the Lounge (we do not recommend heating food in plastic containers).

Electric Car Charging Stations

To get a head-start on upcoming technological advances, we installed 2 electric car charging stations in the parking lot. They are currently free of charge to use.


Shopping & Delivery Services

Call us at (608) 754-3925 to place your order!

Shopping Delivery Policy

Party Platters & Gifts

Stunning party trays and custom gift boxes/baskets. Always made FRESH to order!

Basics Party Platters Trays & Gifts side 1 11.9.15

Empty Medicine Bottle & Brita Pitcher Filter Recycling

In the front entryway, you will find 2 collection containers for these items. Clean, empty medicine bottles with caps are collected for Health Net. Brita pitcher filters (sorry, no other brands currently accepted) are sent to the Brita Brigade program where they are taken apart and the minerals and container materials reclaimed for reuse.

Please note, Basics no longer accepts #5 plastics. The City of Janesville and all surrounding communities now accept them in curbside recycling.