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Welcome to Basics Cooperative Natural Foods

Serving southern Wisconsin & northern Illinois Since 1977

 Basics Cooperative is Janesville, Wisconsin’s first and only non-profit storefront food co-op; a full-service natural and organic grocery store owned by our customers and open to the public. Our goal? To provide high-quality natural and organic foods, supplements and lifestyle aids to our community- with exceptional customer service! We are dedicated to providing valuable, healthy choices at reasonable prices. Eat Well, Do Good! Read More…


Super Tuesday Sale April 1!

March 28, 2014
Save 15% on Regular-Priced Items Storewide 6am-8pm!* Company…
March 2014 Spring Has Sprung

Featured Fresh Juice: Spring Has Sprung

March 17, 2014
Each month the Basics Juice Bar features a new, limited-time-only…

Co-op Board Election 2014 - Application Info!

March 13, 2014
Co-op Board Election 2014  Interested in serving on the Basics…

Co-op Owner Appreciation Sale Sunday 3/16

March 10, 2014
Basics Co-op Owners enjoy a special sale the 3rd Sunday every…

Wheat Belly (Part 2)

March 10, 2014
Continued from Wheat Belly (Part 1) posted 1/24/14: -What…

Basics in the News!

Despite the dreary, never-ending winter feel…March was an exciting month! Basics was featured in the Rock County Historical Society’s newsletter The Finial and also in an interview on local television show Talk of the Town!

Click here to read the article and here to watch the interview!


Co+op Deals 4/16 – 4/29/14

 Co+op Deals are for Everyone!

Basics  Co-op Owners Save an

Additional 5% or MORE!


April Scoop Newsletter

 Download to read about this month’s

 specials, classes, events, products and

updates from your co-op.


Party Platters & Gifts Guide

  Party Platters & Gifts to please

  everyone on your list! Plus,


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